Handling the information depth on a website sometimes is a balancing act. How much text, or rather how much detail, will not hurt the users’ cognitive receptivity? On the other hand, how much information do they need in place, to get the whole story and find quick answers? A layered content approach can solve this.
Subscribing to something online is essentially about interacting with forms. A call to action leads to a dedicated page, where you enter your email address before directed to another page, giving you feedback about the successful subscription. On the A Book Apart website, I came along this piece. The cta turns into an input, which […]