People ignore design that ignores people.
Frank Chimero
No fear. As the maths phobic I am what follows is more about an underlying thinking approach. Phew 🙂
UX is neither a science nor pretty paint on the system. It’s still and basically about human beings, their needs and experiences with web sites and apps. Some inequations may give better guidance.
- Strategy ≠Pants
- Concept ≠Meeting+Brainstorming
- UsersNeeds ≠ You + (HIPPO*GutFeeling)
- User ≠GoogleBot
- Persona ≠Testimonial
- Empathy ≠Data
- Emotion ≠StockPhotoPeople
- Useful ≠FeatureRich
One can think about many more inequations. Basically for me the key lies in learning by inequations and antipatterns.
Give it a try and also keep the UX principles in mind. A classic from 52 weeks of UX:Â 10 Principles of UX