People ignore design that ignores people.
No fear. As the maths phobic I am what follows is more about an underlying thinking approach. Phew ?
UX is neither a science nor pretty paint on the system. It’s still and basically about human beings, their needs and experiences with web sites and apps. Some inequations may give better guidance.
- Strategy ≠ Pants
- Concept ≠ Meeting+Brainstorming
- UsersNeeds ≠ You + (HIPPO*GutFeeling)
- User ≠ GoogleBot
- Persona ≠ Testimonial
- Empathy ≠ Data
- Emotion ≠ StockPhotoPeople
- Useful ≠ FeatureRich
One can think about many more inequations. Basically for me the key lies in learning by inequations and antipatterns.
Give it a try and also keep the UX principles in mind. A classic from 52 weeks of UX: 10 Principles of UX