UX & Web Design Blog

Tag: microinteractions (page 1 of 1)

A sleek Subscription Pattern

Subscribing to something online is essentially about interacting with forms. A call to action leads to a dedicated page, where you enter your email address before directed to another page, giving you feedback about the successful subscription.

On the A Book Apart website, I came along this piece.

The cta turns into an input, which then transforms into the confirmation copy, after clicking the submit button. Neat and all in one place. Works very seamless.

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