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Tag: Content

Don’t Make Me Pinch

Dear newsletter creators and email senders. Can you even imagine that today a lot of – if not even most – users read your messages on a mobile?

See that attached screenshot of an email. That’s by far not readable. Not readable unless I use two fingers and pinch to zoom.

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Shorten Website Copy through Layering

Handling the information depth on a website sometimes is a balancing act. How much text, or rather how much detail, will not hurt the users’ cognitive receptivity? On the other hand, how much information do they need in place, to get the whole story and find quick answers?

A layered content approach can solve this.

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