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Category: UX Design

Have Your Say in UX 2019

Must be a UX Designer

Be prepared for the forthcoming 2019 UX bingo talks. Here’s a list of (UX) Design vocabulary* you definitely should know.

  • Design Thinking
  • UX Research
  • Journey Maps
  • Content Strategy
  • Storytelling
  • UX Writing
  • Illustrations
  • 3D flat Design
  • Gradients
  • Personalization

* Useless if you don’t know how to talk. Still, only crafting nice pixels and feeling hyper-emphatic won’t get you far.

I’m afraid, you’ve got to do the grammar work, too. Build sentences, write chapters, practice, do, and then, one day, maybe, write your complete book.


Free illustration from unDraw

Designers Also Should Build Physical Prototypes

Paper clips container with a post-it. Reads Candy Bar Sponsorship.

My very basic, yet fully functional physical prototype

When designing digital products we, as UX Designers, deal with screens, pages, and page flows. We rarely get physical. Maybe sometimes we make paper prototypes for e.g. website navigation. But typically our experience doesn’t reach beyond digital.

Imagine areas where physical objects and digital applications merge. Think about a smart home use case, where things are interacting with associated apps. Software that, on a digital screen, lets you control the settings of a smart device. If you want to create a really good app for a smart home use case, you need to know how the physical object works.

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UX Design Not is

To understand what UX Design is, understand you must: UX Design not is – only.

It’s been over a year since our division (finally) changed to an agile setup with teams working in SCRUM. At the initial stages, UX for co-workers and other stakeholders was something like this: ok code’s ready, feature’s built, UXer will get into the creative mode and provide the pixels – asap. Something wasn’t quite right yet.

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What drives users’ actions?

“The” User is not a Thing

Don’t forget that users are also human beings. E.g. people who shop online, have motivations and emotions – MotiMotions

Users not only have needs and requirements regarding the products they want to purchase, or regarding the platform which they are using. Also, personas are often only referring to the users’ sociodemographic characteristics and their key tasks they have to/want to perform, when interacting with our platform, in (a) specific scenario(s).

A thing/system may be usable and enjoyable or not. Keeping the users’ motivations and emotions in mind, makes things sometimes appear in a different light.

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We have to face it: the fold exists

It feels like since decades the fold is being discussed. And yes, still in 2018 the fold is a matter. Did we get nothing better to do? Sure, but we have to face the fact that people – often times HIPPOS and half-knowers – are talking about it and throw their requirements, wanting to put everything above the fold. “Shouldn’t we reduce whitespace?”, “Shouldn’t we put all options (aka CTAs) on the stage?”, “Shouldn’t we blah bli blub?”, you name it. And as many other ugly things ‘the fold’ is brought to the internet/web design by print: Above the fold

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UX is dead, long live the User Experience!

The winds of change are blowing. We’re in the middle of a big turnaround. No of course not. But UX is getting mature – finally! Our metier goes back to its roots and at the same time moves on. And we as the so taunted called UX Designers face a lot of challenges.

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