UX & Web Design Blog
To understand what UX Design is, understand you must: UX Design not is – only.
It’s been over a year since our division (finally) changed to an agile setup with teams working in SCRUM. At the initial stages, UX for co-workers and other stakeholders was something like this: ok code’s ready, feature’s built, UXer will get into the creative mode and provide the pixels – asap. Something wasn’t quite right yet.
Photo taken December 2013 at New Delhi government district.
An unorthodox, pragmatic, and yet low cost solution to a common design problem.
The design is done when the problem goes away. Jason Fried
It feels like since decades the fold is being discussed. And yes, still in 2018 the fold is a matter. Did we get nothing better to do? Sure, but we have to face the fact that people – often times HIPPOS and half-knowers – are talking about it and throw their requirements, wanting to put everything above the fold. “Shouldn’t we reduce whitespace?”, “Shouldn’t we put all options (aka CTAs) on the stage?”, “Shouldn’t we blah bli blub?”, you name it. And as many other ugly things ‘the fold’ is brought to the internet/web design by print: Above the fold
Until today UX often remains nothing more than buzz, a noble goal. And still, UX Designers are complaining about not being understood by others or over customers who are not getting their point. Even in agile organizations and those that generally recognize the value of UX, UXers fail, e.g. when being part of a SCRUM team.
Unfortunately, testing often degenerates into a trial. New designs are somehow thrown into a variant test. The testers hope to win the jackpot. It’s like digging gold somewhere along some river. This is very time-consuming and not really profitable in the long run – unless you are very lucky.
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